2020-2021
Madmad
Dedicated to assisting people in releasing negative emotions.
I determined that in this era of widespread stress, I desired to create a toy brand. Through these toys, users can relieve their stress.
'Squeeze more, release more'
Our purpose
In this era where everyone is under a lot of stress, help people release stress through toys. Many people cannot face their negative emotions and cannot find the right way. They are eager to release, and we recognize this problem and try to help them solve it.
Our positioning
The feel and appearance of different toys bring different feelings; unlike the usual toys, this toy has a better feel and a more unique shape.
Better feel, better experience, quirky shape, and more want to let people squeeze it.
Values
Better feel, easy to buy
More types
Quick Release
Branding
LOGO
Combining name and icon.
Variations
ICON
Product illustration
Primary
COLOUR PALETTE
#708ba9
#f4c21d
#e3e7cc
Secondary
#8ecdeb
#344a55
#f0d794
PRODUCT
The irregular and quirky shape makes people want to use it.
I collected the palm sizes of 20 people and found that 8 x 8cm is suitable for most people to use.
Material:
Silicome rubber (Soft and can easily rebound)
TYPOGRAPHY
Bubblegum
Feedback： Easy to lose
Too obvious to use others will know I'm angry
Can you make some different products?
Extension：Water bottle
Showcase
Business card, Envelope, letter
