Experience
2019-2023
Hearst Inc.
Aug.2021—July.2022 Art editor
Responsible for crafting cutting-edge visual layouts utilizing industry-leading software such as Adobe InDesign, Illustrator, and Photoshop. My role involves creating and optimizing dynamic visual content tailored for both print and digital media platforms.
I independently develop engaging and interactive GIFs, which significantly enhance various projects' visual appeal and user engagement. This expertise has been instrumental in streamlining the efficiency and elevating the quality of information dissemination.
In addition to design, I also produce compelling promotional videos and craft compelling social media content for public accounts.
Disney Inc.
March.2021—June.2021 Graphic Design
Currently engaged in the creation of promotional posters for Disney, I find immense inspiration in Pixar Studio. Distinct from others in the industry, Pixar's films are not just entertainment; they aspire to impart profound messages and life lessons to their audience. As an independent studio, Pixar is renowned for its unique creative style and technical excellence. In my role, I strive to infuse these techniques and aesthetic values into my poster designs, aiming to produce work that aligns with Disney's brand image while resonating emotionally with the audience.
GOTCHA Fresh tea.
March.2019—Feb.2020 Graphic Design
Developed innovative beverage packaging and promotional posters, ensuring alignment with brand strategies. Utilized Adobe Illustrator and Photoshop to enhance product visibility and consumer engagement.
Coordinated visual content for social media platforms, creating engaging graphics and videos.
Strengthened online presence and engagement through strategic updates on Instagram and Facebook.
Cyber space.
March.2023—July.2023 Graphic Design
Conducted a comprehensive redesign of the Cyberspace logo, seamlessly integrating the company’s
historical background to reflect its heritage and vision, enhancing brand recognition and strategic identity alignment.
Developed captivating marketing posters for new vehicle models and events, significantly boosting customer engagement.
Managed visual content across social media platforms, enhancing online presence and fostering audience interaction with targeted, brand-aligned graphics.
Taiyuan travel packaging
This project aims to showcase the rich historical heritage and cultural legacy of Taiyuan through innovative logo and packaging designs. Drawing inspiration from Taiyuan's 2500-year history and its significance as the ancient city of Jinyang, the project seeks to enhance Taiyuan's appeal as a travel destination and bolster its city brand while showcasing its unique cultural charm and historical value to the world.
Micun Banfan.
I developed a warm, inviting brand identity using a color palette dominated by orange and beige, designed to enhance customers' appetite and create a cozy dining atmosphere. By focusing on clean, flat design elements, I ensured clear information delivery while conveying a modern and minimalist brand image. The use of lively typography and vibrant visuals helped capture attention, making the brand appear more dynamic and engaging.
